Jay Lee

Director

With over 25 years of proven leadership in the automotive industry, Jay Lee brings a rare combination of operational excellence, ownership experience, and a comprehensive understanding of what drives dealership success. As a former owner and dealer principal, Jay has built and scaled high-performing dealerships—leveraging strategic analysis to identify opportunities that maximize profitability, grow sales volume, and elevate customer satisfaction.

Jay has also held senior executive roles, including Chief Operating Officer and Platform General Manager, where he oversaw multi-rooftop operations across the Pacific Northwest. Having personally navigated the nuances of owning, operating, and ultimately selling a dealership, Jay offers a unique perspective that blends strategic foresight with hands-on execution. His experience gives him a clear understanding of what it takes to protect and maximize enterprise value for dealers.

After stepping away from day-to-day dealership operations, Jay partnered with Tim Lamb and his organization to help dealers manage the emotional and financial complexities of the buy/sell process. He is deeply committed to a strategic, discreet approach—focused on optimizing transaction value while preserving strong relationships between all parties involved.

Jay’s proven ability to grow platforms, manage operations, and execute successful transitions makes him a trusted resource for dealers seeking expert guidance through the buy/sell process.